Herbal Essences | Paid Media
After establishing a campaign concept, I led the creation of a scalable performance marketing program across paid social, display and Amazon. We used a clear, measurable learning agenda to help analyze results and introduce optimizations. We created highly effective templates to drive scaled efficiency across products and brands within the P&G hair care portfolio.
Meta Carousel Ad (Hemp + Aloe)
Display Ads (Hemp + Aloe)
Amazon Ads (Hemp + Aloe)
Meta Carousel Ad (Honey & Vitamin B)
Display Ads (Honey & Vitamin B)
Display Ads (Honey & Vitamin B)
Meta Carousel Ad (Mango + Aloe)
Display Ads (Mango + Aloe)
Display Ads (Mango + Aloe)