USAA’s showcase created a resource center for military spouses and their families. Their sponsored content on Oprah.com included a microsite with a custom skin, shareable “Thank You” cards, and promos to drive traffic to their material.
A sponsored rich media unit began as a 300x250 promo on Oprah.com. When a user clicked on the promo, a larger, 600x250 unit was revealed. This content-rich unit featured videos from USAA, shareable “Thank You” cards, and social feeds. A user could also expand the unit further in order to reveal relevant content from Oprah.com.