This campaign introduced the Sony's line of Action Cameras to the PlayStation audience. Adventurous imagery and celebrity athletes were used across the paid media, email and microsite creative, helping to convey the thrill of these small, portable video cameras.
Flash banner ads drove to the microsite.
Upon load of the responsive microsite, a full-screen video would begin playing.
The content-rich microsite featured videos, unique hover states, parallax scrolling and other elements and interactions that thrilled the PlayStation segment. Due to client stipulations, the site was limited to a single, vertical scrolling page.