Sony | Back to School
This timely, collegiate campaign was split into two different concepts — Back to School and End of Summer. Both approaches used a paid media campaign to drive to a respective microsite.
These flash banner ads drove to the respective microsite.
The responsive site was broken into 3 sections — audio, televisions and cameras. Each section included lifestyle imagery, a product review, highlights of the category, video content and individual product information. Due to client stipulations, the site was limited to a single, vertical scrolling page.
The End of Summer site maintained the same look and functionality, but incorporated a refreshed color palette and imagery.