Sony | Sony Rewards App
After winning the Sony Rewards Digital Experience RFP in 2017, I led the creative for their new app and website. The super slick, robust, native app creates a gamified experience through goals, challenges, progress levels and more. It fosters habitual usage by updating content on a weekly basis, and delivering personalized experiences based on member data and behavior. The new app will dramatically increase Sony Rewards' enrollment, engagement and redemption activity. Associate Creative Director: Mike Shaffer, Senior Art Director: Allie Gottlieb
A personalized newsfeed is updated frequently, highlighting the latest in entertainment.
The member's dashboard provides a gamified snapshot of their activity, goals and progress.
Users can explore the latest movie trailers, videos and more.
The app allows members to earn points quickly and easily.
Users can complete different challenges and score big with Sony Rewards Passes.
Uploading movie tickets or registering Blu-ray Discs and DVDs on the app is intuitive and streamlined.
Members can bid on VIP experiences or redeem for the latest tech, hit movies and top games from the full catalog.
