Sony | Sony Rewards App

After winning the Sony Rewards Digital Experience RFP in 2017, I led the creative for their new app and website. The super slick, robust, native app creates a gamified experience through goals, challenges, progress levels and more. It fosters habitual usage by updating content on a weekly basis, and delivering personalized experiences based on member data and behavior. The new app will dramatically increase Sony Rewards' enrollment, engagement and redemption activity. Associate Creative Director: Mike Shaffer, Senior Art Director: Allie Gottlieb