Sony | Spider-Man: Into the Spider-Verse Giveaway

This giveaway coincided with the theatrical release of Spider-Man: Into the Spider-Verse. While it generated additional excitement about the release, its main objective was to drive enrollment in the Sony Rewards program. This highly successful acquisition campaign included emails, paid and organic social posts, and site and app modules, all of which drove to the entry experience developed by an agency partner. Associate Creative Director: Mike Shaffer, Senior Art Director: Allie Gottlieb, Art Director: Elson Lee
2019 Tempo Awards - 1st Place, Best Acquisition Campaign
2019 Tempo Awards - 1st Place, Best Social
2019 Tempo Awards - 2nd Place, Art Direction