Trauma Recovery/HAP | 30th Anniversary

Dr. Francine Shapiro developed EMDR therapy to treat those suffering from trauma. After an overwhelmingly positive impact of their response to the Oklahoma City bombing in 1995, Dr. Shapiro and others founded the nonprofit organization Trauma Recovery, EMDR Humanitarian Assistance Programs. In celebration of their 30th anniversary and Dr. Shapiro’s revolutionary work, I developed a year-long campaign called the Shapiro Effect. Campaign assets included a “Voices of Hope” video series, an anniversary landing page, paid social and print materials for their annual conference.